Ms. Jeanne DiFrancesco is the Principal of ProOrbis, LLC. She holds an MBA from University of Pennsylvania: Wharton School of Business and an interdisciplinary undergraduate degree in Human Relations from the College of William and Mary. She has over 20 years of executive and strategic level experience with firms ranging from start-ups to multi-billion dollar global concerns.
She is the author of the general theory of Human Capital Asset Management (HCAM®), the foundation of the ProOrbis® Framework. The breakthrough strategic framework and economic technique for repositioning businesses, use in-depth knowledge of both tangible and intangible assets to make investments that achieve dramatically improved returns.
She authored a course for the Institute of Management Accounting (IMA) on "Valuation and Accounting for Intangible Assets", and the Human Capital Performance Profile (HCPro® ), a research tool for analyzing and comparing returns on investments in human capital.
