ProTrender is the next generation of asset management measurement; a comprehensive service designed to give managers the information, tools and insight to make investment decisions in their assets (asset management) that are targeted to achieve higher returns

ProTrender reports are intelligent tools that present your current returns on investments in the three core assets and compare your results with your competition to frame how good your returns really are. Our analytical methods employ our signature economic techniques that relate firm performance, asset investments and returns on those investments in an intelligent array. The explanation and analysis that narrates the data not only explains why the signature measures are more accurate, but what the limitations are of traditional asset management metrics.  These are essential ingredients for shifting the paradigm from cost to investment. 

Armed with analytical information, ProTrender offers strategic insight into how to use data to inform critical strategic decisions and determine how well your strategies have been executed. Our combination web-based collaborative tools and face-to-face sessions prepare executives to manage all three asset investments. ProTrender Network Members get to know other talented professionals and executives, share experiences and become valuable resources to one another. 

ProTrender Reports are powerful analytical tools that offer a strategic view of a company’s human capital productivity. By comparing changes over multiple years, companies can examine their relative change in performance both over time and compared to their industry group.

Using less than 30 data points for three consecutive years plus some key strategic inquiries, ProTrender Reports provide brilliant insight into your business performance – a remarkable return on your investment in data collection.

ProTrender Reports are available for data arrayed in four different ways:
SelfTrend™ -- relevant measures of a business unit’s performance over time
PortfolioTrend™ -- relevant measures of a company's business units' performance in comparison to each other
IndustryTrend™ -- relevant measures of a business unit's performance in a competitive context
PortfolioDashboard™ -- relevant measures of a company's cross-business unit performance in a competitive context